With a degree in commerce from Delhi University, and masters in Marketing & Human Resources, the label was founded by her.
‘I just had the creative bent in me, took the risk and chance, and shifted my field from commerce to fashion. Whatever I know and do, is something I have learnt on the job.’
With an expertise in marketing, our founder knows how to market the suitable products to reach a large audience.
Hailing from Rajasthan, India, Ritika understands the vast colour palette for all her outfits, ranging from soft hues to vibrant shades.
Earned a bachelors degree in Business Administration, Rupal is the co-founder of the brand.
‘I always wanted to do something unconventional, and fashion was something that always attracted me towards it.’
Hailing from New Delhi, India, Rupal pays close attention to intricate embroideries and detailings. She tries to inculcate and play around with new embroideries for upcoming collections.
She is an expert in understanding fabric textures and client requirements.
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